Thursday, April 9, 2009

Hospitals Try to Win MRI Scanner in Video Contest


One day after announcing a new cost-effective 1.5 T Magnetom Essenza MRI, Siemens has initiated a clever marketing strategy to bring attention to its product.

One small hospital in the US, currently without an MRI, has a chance to win the system by producing a short video on why they want the scanner, and entering it in the contest held over at WinAnMRI.com. The video with the most votes wins. So, whether you want to watch a bunch of amusing videos, or you want to side with your local hospital, head on to the website and vote.

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